Modular Content Strategy – Magical Edition
You’ve heard us talk about the flexibility and scale that comes with our Modular Content Strategy (here, here, and here). We love seeing how far we can push the strategy, because we’ve seen how it amplifies our partner’s message when used correctly. Over the holiday season, we took it to a whole other level. And…
The Story Seller of Champions
Our team is proud to partner again with The Summit League to tell the story of the basketball championships. Since 2019, our team cranks out content that documents the annual five day event in real time from Sioux Falls, S.D. Our game recaps appear online just minutes after the final buzzer. That content, along with…
2023 Digital Report Card: Email Marketing Performance
We say it every chance we get: email marketing IS NOT DEAD. In 2023, Team Digital here at Mud Mile invested more than 140 hours crafting emails for our partners that had a real impact. We’re proud to present our successes and learns in our annual Digital Ads Performance Report Card. In the 2023 Digital…
In The News: Midlands Business Journal
2023 Year in Review, courtesy Midlands Business Journal A look back on the people, places and events that made an impact on Greater Omaha, Lincoln and Council Bluffs in 2023. Editor’s note: Reflecting on the past year, it’s no secret that our community is inherently strong. We as people and organizations lift one another up to…
On The Road — Again
It’s a consistent theme for much of our Mud Mile team. But it’s also why our partners often get emails from us, “We’re going to be on the road — do you need anything?” When our teams travel, we check in with other partners to see if we can get any content needs while the…
Augie Hockey Has Arrived
When Augustana University told us they were starting a Division I hockey program two years ago, our office looked something like this: We’d already partnered with multiple championship hockey programs, but an opportunity to work with a legacy partner (we’ve worked with AU for 11+ years) to make history was pretty special. In addition to helping with the big kick-off announcement…
The Digital Pyramid: Building a Digital Program
Building a strategy that works in the long term and maximizes your investment in paid tools is not that different from building a house or other structure. You need a solid foundation to build on, and you need to address those foundational elements before adding on. The Elements The digital pyramid is made up of…
Mud Mile Named a Top Small Business Honoree by the U.S. Chamber of Commerce
OMAHA – The U.S. Chamber of Commerce announced today Mud Mile Communications is one of America’s top 70 small businesses, selected from among a record-breaking 15,000+ applicants for its annual “America’s Top Small Business” Awards. Mud Mile Communications, a content marketing agency with offices in Omaha, Neb. and Sioux Falls, S.D., is among the top…
What’s The Beef With Content?
We don’t know who needs to hear this, but video doesn’t always have to be an epic production. Who could have guessed a marketing agency that decorates its office with fancy trophies earned for their (checks notes) epic video productions would be the ones to tell you? Mud Mile CEO Jolene breaks it down for us with…
Unraveling Threads
Last week the Meta overlords released Threads, their long anticipated rival to Twitter. It’s hard to stomach *another* social media platform, but brands are wise to give this one serious consideration. More than 5 million users signed up in the first four hours the platform was live, and, at the time of publication (a mere…
The Dirt: The Three Pillars of Storytelling
The Dirt is a new series from Mud Mile’s team where we ask each other to dig in to what they do best. In this edition, CEO Jolene Loetscher discusses the The Three Pillars of how Mud Mile approaches storytelling: Want to talk more about this with Jolene? Let’s connect and see what we can…
Mud Mile Supports Community Counseling Program with Modular Content Strategy
“I was really struggling.” “I was depressed.” “I was having panic attacks in the middle of class.” This is what we heard from some of the students who got the help they needed from Methodist Hospital’s Community Counseling Program. They’re not alone in feeling this way. Kids are feeling more pressure and stress, and with…
