Madness really is the perfect word to sum up what’s just happened – to us and to the Augustana Men’s Basketball team.
Like the good groupies we are, we made the trip to Frisco, Texas with the team for their turn in the Division II Elite Eight … and then the Final Four … and finally the Championship Game. Every time, the Vikings came out on top, and we were there to capture the excitement.
While they practiced and prepped and took questions at pre-game press conferences, we churned out 16 videos in 6 days. And all that effort – theirs and ours – paid off. The Augustana Vikings captured their first-ever Division II National Championship, defeating Lincoln Memorial 90-81, and our videos drove massive amounts of traffic to Augie’s website and social media pages.
All of our videos combined have garnered more than 180,000 views on Facebook alone.
Click here to see all the fruits of our labor for yourself. We’re so happy we could be part of Augie’s big week in Texas and catch #AugieMadness.
Now we’re off to Atlanta (or, as Nate calls it, Hot-lanta) for the next big project.